How to Beat Your Competition on Linkedin With a Winning Messaging Campaign
Do you currently have a LinkedIn message campaign?
If you don’t, you could be missing out on countless valuable opportunities to connect with prospects, leads, customers, and other essential professionals in your industry.
LinkedIn is one of the best networking tools to build your brand, demonstrate your credibility, connect with potential customers, and build relationships with customers and other professionals.
If you haven’t considered a LinkedIn message campaign, it’s time to consider creating one.
And HyperSocial is here to help! Read on to learn more.
What is a LinkedIn Message Campaign?
LinkedIn messaging allows you to send targeted messages to prospects so that you can reach them in a more personal way. You can target people using filters based on their location, age, and everything in between.
LinkedIn messaging is all about who you are reaching out to and if they need what you are selling.
Here are tips on beating your competition on LinkedIn with a messaging campaign.
How to Beat Your Competition on LinkedIn With a Messaging Campaign
When you are using a LinkedIn message campaign, you need to make sure that you target the right audience. To do this, you need to have a strategy set in place that gives you a leg up on your competition. Here are some tips:
Target people who are active users of the LinkedIn platform
Targeting users who are not active LinkedIn users is a waste of time. The more active a user is, the more likely they will see and respond to your message.
Take advantage of LinkedIn Sales Navigator filters. You can use filters to search for 2nd-degree connections that have been posted in the last 30 days.
Make cold outreach about the person you are reaching out to, not you
Yes, you have great product features and are the best in your industry, but you should
avoid “I” language.
Be of value to the person you are reaching out to. Can you teach them something?
Remember: you are reaching out to customers to show them how your product or service can help them. Tell them how you can help solve their problem - or how you can benefit them in some way.
Keep your messaging short and sweet
If you have paragraphs, no one is going to read your message. Keep your messages short, concise, and to the point.
Know the product/service demand of what you are selling and use the right messaging tactics
Ask yourself the following questions:
- What is the product demand like for your service?
- Are people seeking it out in a low saturation market, or do you need to create the product demand?
- Do people know they need your product?
- Is there a highly saturated market?
Low product demand tactics
If you are in a highly saturated market, chances are, others will be in the same inboxes you are reaching out to - which is why you have to be creative.
Make your first message a networking approach. Position the prospect as the expert and ask for their feedback.
These are great ways to get the conversation started.
High product demand tactics
If your product is in high demand, don’t be afraid to sell it and show off all the different ways it can benefit them.
A LinkedIn Message Campaign Can Make All the Difference
We’ve worked with clients in the same industry with very different outcomes.
When clients fully integrate HyperSocial into their sales process, put in the work, and take our recommendations and expertise on what works on LinkedIn, they get amazing results.
Businesses that don’t take advantage of LinkedIn messaging typically target inactive LinkedIn users, use aggressive sales tactics, and get a low connection and response rate. These tactics all result in people who do not want to meet with them.
Consider a LinkedIn message campaign with HyperSocial today and reap the rewards!
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
HyperSocial’s goal is to change how businesses do B2B marketing and sales. We can optimize your presence to help you connect with prospective customers and reach your target audience.
In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.
Learn more about how our fantastic team can help you here.
Liked this article? Here are three more!
- How to Qualify Prospects on LinkedIn
- 5 Tips for LinkedIn to Optimize Your Presence
- How to Use LinkedIn for Sales Leads: All it Takes is 10 Minutes a Day
- Actionable (10)
- B2B Marketing (19)
- B2B Sales (13)
- Braden (2)
- Business (6)
- Case Study (3)
- copywriting (1)
- demand generation (1)
- Emily (4)
- Erin (3)
- Inspiration (5)
- lead generation (1)
- LinkedIn (31)
- LinkedIn articles (12)
- linkedin connections (12)
- LinkedIn Messaging (16)
- LinkedIn Profile (6)
- social media strategy (1)
- socialstrategy (2)
- strategy (7)